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Transform your marketing from guesswork to a strategic approach.
If you're a Canadian entrepreneur and small business owner, The Complete Marketing Plan Workbook: A Step-by-Step Guide to Strategic Growth & Success is a hands-on method to building a strategic marketing plan that works as hard as you do.
 
This workbook will help you:
Define your business identity, mission, and vision,
Understand your competitors, ideal customers and what drives them,
Set attainable and measurable SMART marketing objectives,
Design a realistic, ROI-focused annual marketing budget, and
Create a quarterly roadmap that will keep you on track throughout the year ahead.
 
Packed with Canadian examples, checklists, quizzes, quick wins, and fillable worksheets, this workbook is for those seeking clarity and confidence in the creation of their marketing plan, one that evolves along with them and the market they serve.
 
Renowned for their design of clear and actionable user-friendly business guides, Bloomfield has once again synthesized strategy and creativity, all within the Canadian context, into a practical and tactile workbook that will yield the results you need and desire.
 
Your marketing journey starts here!